7 tips for good O-Level English situational writing pieces (yahoo.com)
Colin Ong of COPE
These are the thoughts of Colin Ong TS (COPE). He discusses about mentoring issues, economics lecturing, business writing and corporate training. Email colinongts@hotmail.com
Saturday, July 30, 2022
Saturday, May 28, 2022
28/5
Video
https://www.ted.com/talks/amanda_jones_time_management_the_unexpected_enemy_to_success
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Editing Examples:
Thursday, March 17, 2022
Marketing In the New Media
Marketing In The New Media
Colin Ong Tau Shien
Many people are subscribers to at least one of these streaming platforms – Netflix, Disney+ and Amazon Prime. Could the reason be that digital devices have the power and mobility (of size) to bring programmes to the consumers? There is now little distance between viewer and device.
Furthermore, with the global success of Netflix’s The Squid Game, which is in the Korean language, and yet to be shown in the movie theatres, almost everybody is walking with a portable cinema cum word processor. With the further explosion of Tiktok, everybody can create short music videos that incorporate relatable narratives, short music anthems and some light shuffling.
So how can companies present their corporate brand and narratives using these platforms?
Here are some suggestions:
Corporate Story-telling:
Netflix normally produces a series with 5 episodes of 50 minutes each. This provides a rough template of how a company can commission a private film company to produce a Netflix-ready mini-series about the founding of the company till its current success. This is also a good opportunity to boost corporate recruitment and to gain new customers. However, this idea must have the support of everybody across the organisation thus even the planning and strategizing of the massive project can also be filmed and used as a training video.
Trending:
Companies can brainstorm a catchy dance or jingle and create a Tiktok or Twitter trending exercise. It should have a memorable tune with a simple, professionally-choreographed dance that caters to people of all ages. One suggestion is to go to a retail area and spend a few hours interviewing customers and asking questions about their positive experience with the company. This can then be made into a short Tiktok montage of about 3 minutes. With the proper preparation and professional execution, the company’s corporate brand will have an indelible positive impression which cuts across different generations and cultures.
Short Reality TV Programme:
Everybody loves a reality TV programme that shows their favourite retail organisation under the public bright lights. The programme can showcase the search for a senior vice-president of marketing and the public will be encouraged to join the show. The reward? Well, a job in your organisation and training perks. In the midst of the Covid pandemic, getting a stable and well-paying job will be a definite draw for many to want to participate. It is obvious that those participants who did not make the cut will also be given opportunities of working in other positions or be brand ambassadors. Thus this idea is a win-win for all.
E-gaming:
The global reach of e-gaming has reached gigantic proportions. E-gaming has now hooked the attention of people from all generations and cultures. It has become a very big industry that is able to draw a large audience on various platforms. In addition, with the slow global roll-out of physical shopping, many families choose to keep their activity online and this includes e-commerce, online movies and e-gaming.
Organisations can be much more creative and bid for their products and services to be incorporated into the narratives of e-games. Research has shown that this form of advertising has a stronger stickiness as compared to other traditional outdoor billboards. Thus the advertising dollar is more efficiently utilised and can solidify brand awareness, especially to the Gen Zers.
Innovative and Eco-friendly Competitions:
Lastly, globalisation has allowed competitions to be played amongst different people and nationalities without leaving the comfort of the computer keyboards. Furthermore, 5G and better computer processing can allow players to have a virtual and realistic competition experience without adding too much to the carbon footprints of each participant.
Tuesday, September 14, 2021
15/9 SSTC
The Washington Post What the Epic v. Apple lawsuit means for the gaming industry
1
U.S. District Judge Yvonne Gonzalez Rogers ruled Friday that Epic failed to prove that Apple is a monopolist and, as such, it now owes Apple revenue commissions as back payment. The judge also ruled that Apple cannot keep developers from directing customers to alternative payment methods outside its App Store, citing California competition laws. The ruling also has massive implications for ongoing antitrust suits in the gaming industry and particularly for the mobile gaming world.
2
Gonzalez Rogers’s decision means developers can funnel iOS users to other payment methods, cutting Apple out of some commissions and increasing their own profit margins.
3
“This verdict … opens a path for tremendous [profit] margin expansion for developers,” said Dan Burkhart, CEO of Recurly, a subscription management and billing platform.
4
“I expect all the developers to include links to their own purchasing mechanisms. Obviously, not all gamers are going to click on that link, but we will finally have some meaningful competition in digital mobile gaming transactions,” said Florian Ederer, associate professor of economics at the Yale School of Management. “I also expect it to have big incentives for innovation in mobile gaming because game developers will get to keep some of the 30 percent of revenue that they had to hand over to Apple.”
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Boeing sees full commercial air recovery by 2024 TUE, SEP 14, 2021 - 8:43 PM
1
[NEW YORK] Boeing said on Tuesday that the commercial aviation market should fully recover by 2024 from its pandemic slump, as the industry giant lifted its aerospace forecast for the next decade.
2
Boeing projected a US$9 trillion aerospace market over the next decade, up from the US$8.5 trillion outlook a year ago, according to its annual market outlook report.
3
"As our industry recovers and continues to adapt to meet new global needs, we remain confident in long-term growth for aerospace," said Boeing chief strategy officer Marc Allen.
4
"We are encouraged by the fact that scientists have delivered vaccines more rapidly than imaginable and that passengers are demonstrating strong confidence in airplane travel."
5
Compared with last fall's projection, Boeing now sees increased orders for commercial planes and aviation services over the next decade, and the same level of demand for defence and space as previously forecast.
6
"We've lost about two years of growth," Darren Hulst, vice-president for commercial marketing at Boeing, said in a media briefing. "However, we see a recovery to pre-virus levels by the end of 2023 or early 2024." Looking further out, Boeing said the 20-year growth outlook "remains intact", with passenger travel averaging four per cent annual growth, above the 2.7 per cent in global economic growth expected over this period.
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Open these presentations and review
Influence on decision-making
5.6
Investment Appraisal
6.3
Diversification
6.4.
Change Management
Tuesday, August 31, 2021
MOB 1/9
HR - Cost of Living
Thursday, July 15, 2021
Friday, July 2, 2021
Thursday, July 1, 2021
Study History
1
The purpose of historical inquiry is not simply to present facts but to search for an interpretation of the past. Historians attempt to find patterns and establish meaning through the rigorous study of documents and artifacts left by people of other times and other places.
2
The study of history is vital to a liberal arts education. History is unique among the liberal arts in its emphasis on historical perspective and context. Historians insist that the past must be understood on its own terms; any historical phenomenon -- an event, an idea, a law, or a dogma for example -- must first be understood in its context, as part of a web of interrelated institutions, values, and beliefs that define a particular culture and era. Among the liberal arts, history is the discipline most concerned with understanding change. Historians seek not only to explain historical causality--how and why change occurs within societies and cultures. They also try to account for the endurance of tradition, understand the complex interplay between continuity and change, and explain the origins, evolution, and decline of institutions and ideas. History is also distinguished by its singularly broad scope. Virtually every subject has a history and can be analyzed and interpreted in historical perspective and context; the scope of historical inquiry is bound only by the quantity and quality of surviving documents and artifacts.
3
It is commonly acknowledged that an understanding of the past is fundamental to an understanding of the present. The analysis and interpretation of history provide an essential context for evaluating contemporary institutions, politics, and cultures. Understanding the present configuration of society is not the only reason to study the past; history also provides unique insight into human nature and human civilization. By demanding that we see the world through the eyes of others, that we develop a sense of context and coherence while recognizing complexity and ambiguity, and that we confront the record not only of human achievement but also of human failure, cruelty, and barbarity, the study of history provides us with a richly-textured, substantive framework for understanding the human condition and grappling with moral questions and problems. History is essential to the traditional objectives of the liberal arts, the quest for wisdom and virtue.
4
There is another reason to study history: it's fun. History combines the excitement of exploration and discovery with the sense of reward born of successfully confronting and making sense of complex and challenging problems.
--Frank Luttmer (1996)
Loch Ness
The History of the Loch Ness Monster by Ellen Castelow
1
The Great Glen in the Scottish highlands is a rift valley 60 miles long and contains three famous lochs; Lochy, Oich and Ness. The most famous of these is Loch Ness because of the monster said to ‘lurk’ in its deep waters. It is deeper than the North Sea and is very long and very, very narrow and has never been known to freeze.
2
There have been numerous sightings of the monster, affectionately known as ‘Nessie’.
3
The first recorded account is of an eyeball to eyeball confrontation with the Irish saint, St. Columba in the 6th century. St. Columba, so the story goes, ordered one of his monks to swim across the loch and fetch a boat. Halfway across the monster appeared and rushed at the swimmer, roaring in a most frightening way! Columba cried out to the monster,” Go no further, nor touch the man! Go back!”. The monster is said to have fled!
4
Since then, Nessie has been seen many times but has never harmed anyone. Sightings have been sporadic over the centuries, but in the 20th century Nessie has been more active, which has had a profound affect on local business!
5
1933 was the year when the first photograph was taken of the monster, or what is said to be the monster. It showed something with a long neck arched over a thick body. This photograph, taken by a London surgeon caused a sensation when first published in the Daily Mail. The circus owner Bertram Mills, who was travelling via the Loch on his way to Inverness, offered a £20,000 reward (the equivalent of £2 million today) to anyone who could capture the monster for his circus, but so far no one has claimed the reward. It could be said that Mills was quite the entrepreneur since the reward brought many flocking to the Loch and both sightings and ticket sales to the nearby circus were on the rise!
6
In 1951, Lachlan Stuart, a forestry worker who lived beside the loch, also managed to photograph the monster, if that is indeed what it was. He saw three humps in the water appear in line and ran back to his house to get his camera. After taking one photograph his camera shutter jammed, but his photograph got wide publicity as further proof of the existence of Nessie.
7
Interest in Nessie became intense and over the years several scientific investigations have taken place. In 1961 the Loch Ness Phenomena Investigation Bureau was formed and even two submarines have been brought into the search with sonar experts on board! When the submarine Pisces was diving off Castle Urquhart, where the water is 950 feet deep, a vast underwater cavern was found. Was this Nessie’s home?
8
Indeed the most recent ‘sighting’ was in May 2007, when Gordon Holmes, a lab technician, took a video of what he described as ‘this jet black thing, about 45 feet long, moving fairly fast in the water’. The video was broadcast by BBC Scotland and on STV’s North Tonight programme. The credibility of the video has however come into question; amongst other concerns, the video does not include any objects or features by which the size of the ‘thing’ can be measured.
9
It appears that the existence of ‘Nessie’ remains to be proved.
Published: February 9th, 2017.
Friday, June 25, 2021
Saturday, December 26, 2020
Is there a magical percentage of vaccinated people needed?
If a country reopens too soon, the virus may start infecting again. If the country is too cautious, there may not be economic pickup.
Contact me: colinongts@hotmail.com if you need GP/Econs/MOB Tuition
Wednesday, March 16, 2016
Saturday, March 12, 2016
Looking out Looking in
Sometimes we have to try to look out of our comfort zone to look into our inner thoughts and desires.
I am still at the airport.
Tuesday, October 6, 2015
Monday, September 21, 2015
Saturday, December 21, 2013
Thursday, December 19, 2013
Jamaica
Jamaica has half the population of Singapore and much less average GDP per capita, but yet produces Tessane Chin, Usain Bolt and Bob Marley.
Population size is just one aspect of gaining national success.
Wednesday, December 18, 2013
Friday, July 23, 2010
Is it relevant?
Read here.
But will it be relevant in today's world or just created a bigger digital divide?
Sunday, January 11, 2009
TMC Presentation
TMC 09
From: colinong,
8 minutes ago
SlideShare Link
Friday, September 12, 2008
Definitions
Free trade area: A group of countries which removes tariff barriers between member countries but allows each member to decide on its own tariff policy towards non-members.
Discretionary policy: Deliberate Ds in govt expenditure &/or taxes.
Monetary policy: The use by govt of changes in the supply of money and interest rates to achieve desired economic policy objectives. They aim therefore to influence the level of economic activity. If they want to slow down the economy they may use contractionary (or deflationary) monetary policy. This is likely to mean: 1...increasing the level of interest rates 2...reducing the rate of growth of the money supply
GDP deflator: The index value used to eliminate the effect of inflation. Real national income is found by dividing money national income by the GDP deflator and multiplying by 100.
Purchasing Power Parity Theory: Suggests that the prices of goods in countries will tend to equate under floating exchange rates so that people would be able to purchase the same quantity of goods in any country for a given sum of money.
Protectionism: The practice of taking steps to protect what one sees as one's own interests & used to describe steps taken by countries to protect the domestic industries from foreign competition.
Fiscal drag: When people's money income rises, dragging them into higher tax brackets. Fiscal drag is therefore referring to the effect inflatn has on average tax rates. If tax allowances are not increased in line with inflation, and people's incomes increase with inflation then they will be moved up into higher tax bands and so their tax bill will go up. However, they are really worseoff because inflatn has cancelled out their pay rise & their tax bill is higher.
FDI: Overseas investment into a country by multinational enterprises. This investment is recorded as a credit in the balance of payments.
Barriers to entry: Obstacles to the entry of new firms into a market. May be technical barriers, legal barriers or barriers that arise from strong branding of the product.
Marshall Lerner condition
Definition: States that a devaluation (currency become weaker) will improve the current account balance (exports minus imports) if the combined price elasticities of demand for exports and imports are greater than 1
J curve effect
Definition: The tendency for a fall in the value of the currency to worsen the balance of trade before it improves the position.
Monetary transmission mechanism
Definition: The transmission mechanism of monetary policy is the way in which interest rate changes affect economic activity and inflation. The main impact is through the level of aggregate demand. Higher interest rates limit people's ability to spend and so reduce aggregate demand. However, there are a variety of other effects as well through expectations, asset prices and the exchange rate.
Keynesian
Definition: Believe that changes in government income and expenditure are the most effective instrument of government economic policy. Keynesians would argue for active intervention by the government to manage the level of aggregate demand to achieve full employment. They would argue that the economy can remain at equilibrium significantly below the level of full employment for some time.
Counter-cyclical demand management policies
Definition: Policies that are intended to manage the level of demand. The policy stance is opposite to the point in the economic cycle. In other words, if the economy is booming, then policy is fundamentally deflationary to prevent over-heating. If the economy, however, is in recession then the government's policy stance should be reflationary to kick-start the economy out of recession.
Measurable Economic Welfare
Definition: Adjusts GDP by adding the value of e.g. leisure time, D.I.Y. and unpaid housework and deducting expenditure on e.g. defence, police and road maintenance and negative externalities.
Human Development Index
Definition: Introduced by the UN in 1990, the index take into account not only the goods and services produced but also the ability of a population to use these and the time they have to enjoy them. It is a composite index based on real GDP per capita (PPP), life expectancy at birth and educational achievement that measures socio-economic development.
Automatic stabilisers
Definition: Changes in government expenditure and tax revenue which occur without any change in government policy as GDP increases or falls. Automatic stabilisers will help to dampen fluctuations in the trade cycle. An example would be that in a recession as unemployment rises, the government is forced to pay out more in benefits. This is an "automatic" increase in government expenditure. This increases aggregate demand and helps compensate for the lack of demand in the recession.
Tuesday, May 13, 2008
Sunday, May 11, 2008
Saturday, May 10, 2008
Thursday, May 8, 2008
Wednesday, May 7, 2008
Thursday, May 1, 2008
Wednesday, April 30, 2008
Man U is in the final!
Tuesday, April 29, 2008
What To Look For In A Business Mentor
- Thoroughly Understands Your Business Model
- Good Communication Skills
- A Good and Unbiased Listening Ear
- Financial Resource
- The Long View
- Relevant Contacts
- Experience